Adidas SENIOR PRODUCT MANAGER FOOTWEAR CREATION CENTER TOKYO 

Germany, North Rhine-Westphalia 

87388749

Purpose & Overall Relevance for the Organization:

As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives while driving local market acceleration. You combine a global strategy with a strong local mindset, ensuring consumer-centric decision-making and the creation of compelling product assortments tailored to local needs. Through agility and entrepreneurial leadership, you guide cross-functional teams, manage complex timelines, and deliver insight-driven execution that influences category growth and elevates brand presence.

Key Responsibilities:

• Maintain a strong understanding ofBrand vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands.
• Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact.
• Translate market and consumer insights into actionable growth opportunities within the business unit, with a focus on local market acceleration.
• Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets.
• Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development.
• Manage accurate and complete product master data to enable downstream systems and processes.
• Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges.
• Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines.
• Cultivate and strengthen collaboration across aJ BU and Global BU to identify opportunities and ensure strategic consistency.
• Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning.
• Drive KPI performance (Financial KPIs) and provide actionable insights to optimize planning and product performance reviews.
• With entrepreneurship mindset, proactively identify growth opportunities and lead initiatives that deliver measurable business impact.

Key Relationships:

• Partnerships across global functions, markets, and creation centers.
• aJ/global Business Unit
• aJ Business Unit
• Cross-functional teams, Designer, Operation (Developer).
• External partners, key accounts, and market stakeholders.

Knowledge, Skills, Abilities:

• In-depth knowledge of sport/style industry dynamics and product category expertise
• Strong familiarity with cross-functional marketing and go-to-market planning
• Advanced analytical, strategic, and tactical planning proficiency
• Excellent verbal and written communication
• Clear and engaging presentation capabilities for internal and external stakeholders
• Ability to resolve conflicts and align cross-functional stakeholders
• Experience executing change management in fast-paced environments
• Strong consumer-centric mindset in product decisions
• Creative and lateral thinking to challenge the status quo and drive innovation
• Ability to travel and represent brand passion for sports

Requisite Education and Experience / Minimum Qualifications:

• University degree (BA/MA) in Marketing, Business Administration, Product Management, or related field.
• 6–8 years of experience in Product Marketing or Category Management, specifically in Footwear.
• Deep understanding of consumer behavior and segmentation across markets.
• Familiarity with global retail environments, e-commerce, and omnichannel strategies.
• Proven track record in leading product creation processes from concept to launch.
• Fluent in English and Japanese (native level).
• Digital fluency in Office 365 applications and product and marketing tools.