Airbnb Staff Analyst Advanced Analytics Social Measurement 

United States 

871520559

The Difference You Will Make:

The Staff Analyst, Advanced Analytics, Social Measurement role will develop and lead the architecture of a strategic and detailed measurement and insights program that supports both social and influencer work. This role will be responsible for developing a robust program that includes elements such as custom social metrics specific to Airbnb, metrics (channel specific), and a process for regular reporting on social and influencer for multiple internal audiences.

This role will be a key player in helping us evolve our social and influencer strategies based on data and insights. This role will be expected to be highly collaborative, and work regularly with multiple stakeholders and cross functional partners across BizTech, FP&A, Marketing, Communications, and Social Listening.

A Typical Day:

• Develop a robust social and influencer measurement and analytics program for the Communications team. This program will include key metrics we should be measuring against (including custom/blended metrics, as needed), reporting frameworks and cadence, and a plan for how to communicate the insights derived from these metrics.
• Lead the advancement of measurement capabilities and tools to better analyze and access data.
• Leverage SQL and/or other programming languages for data analysis. Responsible for extracting actionable insights (creative, strategic, channel-specific) from social media data collected from various sources, including Sprinklr, native social media platforms, and agency reports.
• Lead the development of compiling data and insights consistently with internal and external analytics partners to drive planning processes and priorities.
• Develop a POV on overall brand social media sentiment, including consistent tracking, and communication of sentiment metrics as they relate to brand health.
• Collaborate with cross functional teams to deliver social and influencer metrics and insights for key campaigns.
• Develop a foundational model around how we measure the impact of key campaigns in order to show how results translate into business impact.
• Oversee the development of customized data tables and dashboards that showcase and analyze social and influencer program results.

Your Expertise:

• 10+ years of social and influencer measurement experience and background.
• High proficiency in SQL for data analysis
• Deep experience supporting comms and/or marketing team, ideally a combination of client-facing roles on Ads Platform side, agency/vendor, or in-house analytics roles.
• Strong data / analytics background, fluency with experimentation (AB test, experiment, causal inference), and measurement models
• Fluency with various measurement tools and techniques, metrics and data sources (e.g. metrics from ads platform, MMPs like Singular, 3rd party tools like Sprinklr, Brandwatch, and Tubular, etc); ability to share and communicate best practices and uplevel team measurement stack;
• Experience in communicating how social and influencer metrics directly contributes to business objectives
• Robust expertise in crafting insights and action from social and influencer metrics and reporting, including synthesizing results for executive-level audiences
• Deep understanding of ever changing social and influencer landscape and how to measure these channels effectively and holistically for maximum impact
• Proven track record for seamlessly working across different teams and partners
• Ability to provide clear plans and strategies for sophisticated and nuanced measurement asks
• Strong attention to detail and organizational skills
• Positive and collaborative personality and a commitment to ensuring all activities undertaken are as successful as possible
• Extremely capable in independently structuring and managing fast-paced and sometimes complex workflow and priorities

Offices: United States