Citi Group VP Digital Sales - Mobile Online Banking Cross-Sell 

United States, District of Columbia, Washington 

869792866

VP, Digital Sales - Mobile and Online Banking Cross-Sell

Responsibilities

• Define and lead the end-to-end Post Login digital sales strategy across Lending, Retail or Wealth products.
• Lead and own the scorecard KPIs that Citi will use to drive existing customer cross-sell and define end-state success, lead with a Performance Marketing mindset.
• Lead digital commerce scorecard, funnel KPIs while ensuring customer experience and deliver breakthrough levels of performance against a Product line.
• Partner with US Consumer Marketing, US Consumer Analytics, US Consumer Digital, US Consumer Product teams to drive core KPIs, Digital Experience Innovation and act as a Digital SME for New Product launches/enhancements.
• Lead and execute Test & Learn (CRO) ideas while championing an always on ‘Test & Learn’ mindset.
• Leverage robust research, analytics, and data-driven insights to develop and progress digital and marketing roadmaps, tailor client experiences, drive full-funnel productivity, and drive higher client engagement. Partner with US Consumer Analytics to define always-on, real-time dashboards that enable rapid opportunity identification and action.
• Partner with US Consumer Digital to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citi’s products and solutions.
• Maintain a close partnership and high level of synergy with technology, operations, and risk partners among others to progress overall objectives.

Qualifications

• 6+ years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results.
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, Web, and Mobile merchandizing strategy enabling end-2-end horizontal customer journey.
• Deep knowledge of Adobe Target enabling Test & Learn in Post Login journey, thereby leading with a Performance Marketing mindset.
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills.
• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.
• Adobe certified professional preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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