Adidas MANAGER SITE MERCHANDISING 

United Arab Emirates, Dubai, Dubai 

867750759

Purpose & Overall Relevance for the Organisation:

plays a key strategic role in accelerating our digital eCommerce strategy in China. Winning on each of the platformtouchpoints throughJD Pop and JD direct storeswhile delivering aJD preferredend-to-end consumer experience will be key to success for the whole team.

to lead discussion & actions to pushthru site display, paid media, mechanism design & pricing and stock optimization.

:

• Support store leaders, manage and lead the external TP team in overall merchandise planning, product prioritization, data integration, sales analysis in achieving sales targets.
• Differentiate JD pop and JD direct assortments, tailor product display plans and selection strategies for each storesaccording to their positioning& TA.
• As the product contact window for JD team, providing insights & feedback for allocation, replenishment, reorder, pricing to digital buying & trading team.
• Assist store manager in monitoring key product metrics, including GMV, MD, ASP, and ST, UV, coupon impact during daily operations, and provide recommendations for optimization based on product strategy.
• Based on the focus of new products and campaigns, arrange product displays at key homepage touchpoints and organize product categories on the PLP, to enhance conversion rate.
• Establish a product plan for stores for Mega Event & IP event (燃动), collaborate with store managers to define product structure, and participate in decision-making regarding promotional mechanisms and CPS. Adjust key product highlights based on daily sales to support business achievement.
• Oversee product-related data and report automation with the internal business planning team & external TP team and enhance the efficiency and utilization of data. Work with platform and hub to enhance the data capability.
• Work with Ops to drive better product category publishing, title SEO and manage TP to execute the constant optimization.
• Support the Marketing team in enhancing media efficiency and provide recommendations for product selection, give insights to MKT/studio A team for video/products shooting & PDP/PEP designs.
• Work with UIUX team for store navigation/homepage modules display logistic and rules set up.
• Monitor internal and platform category and product trend, maximize constant potential business opportunityby season, by event.

Key Relationships: Key Relationships:

• JD business team
• Digital marketing team
• DigitalOperations teams (site ops, content, post order, CS)
• DigitalBusiness Planning & Analytics team
• Digital Hubteam
• DigitalBuying & Trading
• External agencies(TP)
• JD platform

KPI:

• Overall commercial sales target forJD
• Sell Thru,MD, CVR, UV, GMV, NS
• Traffic mix & sales mix efficiency among all store product

:

• Solid working experience with Merchandising or Product Management
• Good knowledge of all ecommerce channels/online marketing
• Strong analytical skills and fact based orientation in decision making
• Experienced in working cross-functional within international organization
• Team management & strong collaboration with cross function team

Requisite Education and Experience / Minimum Qualifications:

• 5+year experience in merchandising & in-season trading;
• preferably with a background in sportingindustry& Retail
• eCommerceJDbackground is a plus
• A Bachelor’s or Master’s degree in business, marketing, or related field.
• Fluent Business English