Boston Scientific Social Media Community Manager III Urology 

United States, Minnesota, Minnetonka 

859794093

In addition to meeting the experience requirements outlined below, this individual must have a proactive, can-do attitude and a highly collaborative communication style. They must also demonstrate an ability to influence peers, colleagues, and senior stakeholders who participate in the contribution and review process. Furthermore, a strong orientation toward meeting deadlines is essential.

Your responsibilities with include:

• Develop social media content for all social platforms in alignment with target audiences and franchise communication strategy, and work with cross-functional partners on copywriting, graphic design, and reviews.
• Monitor Boston Scientific social conversations to find engagement opportunities, and manage complaints or off-label references in accordance with processes and SOPs.
• Assess topics and trends from social media influencers, key opinion leaders (KOLs), and competitors to suggest enhancements to Boston Scientific strategy.
• Work with the paid media team and/or media agency to launch paid social campaigns and make ongoing optimizations.
• Educate internal stakeholders on social media strategy and channel plans, and leverage them as content and SME partners.
• Analyze social media organic and paid data on a regular basis and develop reports with recommendations to share with internal stakeholders.
• Utilize social listening tools and capabilities to uncover relevant topics and keep a pulse on the social media environment around specific topics and products.
• Collaborate with Content Strategists, Digital Marketing, Omnichannel, Meetings & Events, and cross-functional colleagues to ensure social media programs align with broader Boston Scientific brand and social media requirements.
• Develop (over time) a subject matter expertise about relevant Urology topics, potential content, and KOLs.

3+ years of experience in the following areas:

• Managing a social media community in a highly regulated industry such as healthcare, medical devices, biotech, or similar.
• Working with a variety of social platforms, including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Instagram are key).
• Leveraging social management and listening tools, such as Khoros, Sprout Social, Talkwalker, Sprinklr.
• Curating and developing content suitable for various audiences and social platforms.
• Operating within a branded environment and complying with global brand standards.
• Developing, executing, and measuring social media strategies.

Preferred Qualifications and Competencies:

• Experience with social media advertising (organic) and paid media.
• Experience creating content for healthcare professionals (HCPs), patients, and caregivers.
• Graphic design experience to assist with visual creation as needed.
• Demonstrated ability to lead and influence leadership and internal stakeholders.
• Ability to synthesize business, communications, digital, and social strategies into a cohesive narrative.
• Desire to grow their career in social and digital marketing.
• Clear comprehension of processes and deadlines related to events, campaigns, and time-sensitive requirements.