Collaborate with cross-functional teams (Business, Engineering, Product, and Marketing) to define key metrics, data requirements, and models for analysis, experimentation, and reporting.Develop attribution methodologies and frameworks to assess the effectiveness of campaigns across channels.Design and build datasets, reports, and dashboards to monitor campaign and channel performance at scale.Conduct ad-hoc analyses to support major initiatives and campaigns.Build predictive models, including LTV and propensity models, to support campaign optimization and audience targeting.