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Cisco Leader Social Media & Emerging Platforms Germany, Berlin, Berlin 859077651
19.05.2025
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What You'll Do
Primary responsibilities include:
- Develop go-to-market strategies for paid social media and emerging platforms to achieve business goals.
- Manage large budgets and multi-quarter paid media projects, ensuring alignment with quarterly and yearly objectives.
- Lead integrated strategies across paid, earned, and owned channels to drive results.
- Collaborate with regional teams and vendors to regionalize campaigns and align with global market needs and cultural diversity.
- Create and optimize ad copy and designs using A/B testing, keyword research, and audience insights to improve performance.
- Analyze data regularly to identify actionable insights, optimize campaigns, and enhance KPIs across channels.
- Partner with product, marketing, agencies, and design teams to develop high-impact, persuasive digital ads that capture user attention.
- Conduct competitive research and collaborate with agencies to diversify platforms and influence content creation that drive business KPIs.
- Ensure consistency in brand messaging and look across paid and organic media campaigns and marketing channels.
- Continuously improve campaigns by leveraging paid, owned, and earned metrics to refine strategies and drive business growth.
Who You Are
Minimum Skills:
- Paid Media Expertise
- Data Driven Decision Making
- Project and Stakeholder Management
- Global Marketing Knowledge
- Campaign Optimization Expertise
Desired Skills:
- Advanced Analytical Skills
- Emerging Platforms Knowledge
- Competitive Research Experience
- Integrated Media Planning
- Forward-Thinking Mindset
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