Samsung Sr Manager Growth Marketing - B2B Samsung Ads 

United States, New York, New York 

852645486

Key responsibilities and deliverables:

• Make your mark through impactful contributions to the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels
• Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth
• Drive strategies that optimize the entire customer lifecycle including acquisition, retention, and engagement
• Manage the multichannel strategy and execution across media such as paid advertisements, SEO, SEM, social, email, web.
• Look after the data & customer analytics journey to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality
• Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively engaged and nurtured
• Help generate and execute the content strategy in correlation to consumer journey touchpoints
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools.
• Collaborate with cross-functional teams to ensure seamless execution across marketing, creative, operations and sales
• Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation

Skills Needed:

• 8-12 years in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing.

• Publisher or ad tech experience a plus.

• Proven ability to ideate and execute creative new-user acquisition initiatives

• Leadership, management, and communication skills

• Exceptional project management skills with a strong problem-solving mindset

• Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue and lead gen /growth initiatives

• Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth

• Demonstrated agility in a fast-paced, dynamic work environment

  Compensation for this role, for candidates based in New York, NY, is expected to be between $175,000 ~ $200,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
  

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