Cognyte Marketing Operations Manager 

Israel, Tel Aviv District 

852208487

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

As a Cognyter you will:

• Bring your deep understanding of the latest trends in marketing activities and tools, including end-to-end digital marketing from web-based engagement, demand generation through nurturing programs, and more.
• Implement a marketing automation strategy and execution plan to support business goals.
• Manage all aspects of key MarTech systems (marketing automation, CRM integrations and more), both technical and methodological.
• Be solutions-oriented and create contingency plans to meet deadlines.

You’ll be using your talents in:

• Developing life-cycle campaign strategies, determining segments and target audiences for engagement and conversion using persona-based, personalized journeys.
• Creating, managing and optimizing nurture flows for inbound leads for the different lifecycles.
• Monitoring Hubspot automation programs, auditing all rules, logic, forms, CRM integrations, proper data and lead flows.
• Optimizing drip and nurturing campaigns for higher engagement and a shorter lead-to-MQL journey,
• Building a cross-channel experience with several touchpoints, such as emails, in-products, and pushes to create automated, triggered and transactional programs.
• Partnering with designers, content managers, and product marketing managers to develop and align our email messaging, templates, designs, and campaign flows and goals.

For that mission you’ll need:

• To be a strong team player – a creative thinker who takes ownership is proactive and has a team spirit.
• 3+ years of hands-on experience with CRM and marketing automation platforms (Salesforce & HubSpot).
• Basic knowledge of HTML, CSS and content management systems, including WordPress.
• Hands-on experience with email marketing campaign execution and an expert grasp of audience segmentation, scoring and lead nurturing.
• A strong analytical mindset, comfortable with data and able to gather insights from quantitative and qualitative analyses.