Drive the business development activities into the Mid- and Small Business market for Apple
Define and build program deliverables to support this initiative, leveraging industry best practices and working hand in hand with both the Enterprise sales teams and EMEIA Pro BDM teams to ensure execution.
Plan, deliver and where appropriate resource speakers to deliver frequent customer briefings around the adoption of iOS and Mac in the B2B segment, ensuring that there is clear follow up and actions from each of these briefings.
Work with those channel partners to build and maintain a “key win” sales pipeline
Assist those channel partners in the formation of B2B customer events and briefings enabling them to become self sufficient in the execution of these over time.
Assisting partners in how they tailor the Apple proposition to address specific vertical markets that they may have a focus on.
Working with the Channel Sales teams, help define and track the implementation of Business Apple solution propositions in our key Apple Authorised Resellers (AARs). This will extend to the supporting the sales, marketing and technical readiness of those channel partners. In all cases, the value proposition will focus on the transformative potential of Apple based solutions for the business markets.
Define key content for B2B sales messaging targeting the SMB markets and provide this content in a suite of tools for our channel partners to leverage. Communicate tools and deliver updates regularly thru webex / channel cast sessions.
Consolidate and develop content for white papers / references that support sales into the business market focusing on Mid- and Small Business market. Leverage existing reference solutions and customer snapshots. Document new wins and ideally transform them into blueprints which bring scale thru replication.
Identify any new vertical opportunities worth focusing on and qualify whether the Apple team should put any additional support to drive focus into these areas, for instance iPad @ Retail, iPad @ Healthcare, iPad @ Public Sector.
Localise and disseminate any corporate driven programs for selling into the business market particularly in MidMarket and SMB and provide input on content where appropriate and needed.
Education & Experience
Bachelor’s degree or equivalent experience
Additional Requirements
Direct channel account management experience
Experience in building SMB and B2B channel propositions with corporate channel reseller
Track record of selling solutions via a reseller organisation
Experience of selling mobility solutions
Used to work in matrix organisations
Ability to prioritise
Knowledge of selling into the Business markets directly and through partners
Ability to demonstrate your knowledge of Apple’s education and B2B propositions
Strong organisational skills
Ability to work in a matrix environment
Ability to influence behaviour of others
Strong presentation and communication skills
Strong Planning and Project Management skills
Self motivated and ability to work remotely
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