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Apple Content Strategy Analyst Apple TV+ United States, California 842999181
30.06.2025
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The mission of the Content Analytics Lead is to prioritize and optimize Apple TV+’s original content across the team’s efforts in subscriber acquisition, engagement and retention. The content analytics role is to build cross-functional frameworks, metrics, and quantitative approaches to evaluating content performance against goals, building robust models to quantify the lift in media optimization, advocating for individual content success while keeping in mind overall service growth across subscriber acquisition, engagement, and retention efforts.
- Conduct in-depth analytics to inform scheduling decisions, launch strategies, and programming for key partners.- Analyze content performance using third-party data tools (e.g., Nielsen) to identify growth opportunities and optimize efficiency.- Proactively surface viewership trends to support strategic decision-making.- Build expertise in industry trends and competitive performance, translating insights into actionable recommendations.
- Minimum of 5 years of hands-on analytical experience, with a focus on deriving strategic insights
- Minimum of 3 years of experience in the media and entertainment industry (streaming preferred)
- Minimum of 3 years experience working with Nielsen data tools
- Proficiency in SQL, Excel, and Tableau
- Strong communication skills and comfort presenting complex data
- Bachelor’s degree in a relevant field (e.g., Analytics, Data Science)
- Masters Degree or higher in a relevant field (e.g., Analytics, Data Science)
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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