* Deliver product launches and momentum activities with excellence every time * Own and drive the annual Marketing plan for Mac in the remit, outlining opportunity and actions that lead growth and category leadership, translating those to quarterly plans and execute on those* Act as a primary liaison between the Market and WW for all local business needs and feature requirements. * Influence product feature roadmap, make clear recommendations that improve customer experience* Devise and craft singular market narrative to enable clear understanding of market dynamics, competition landscape, customer voice, opportunity and set actions that all key stakeholders understand* Work closely with App Store, Developer Relations and Sales teams to deliver a locally relevant, differentiated and holistic customer experience on the Mac* Work with other members of Product Marketing to synergize and amplify the opportunities during cross-LOB / ecosystem / Back to School moments * Be the guardian of product messaging & positioning across every customer touch point