EY Customer Tech-GIG-Adobe Target Senior-GDS02 

India, Karnataka, Bengaluru 

835940570

Job Description – Adobe Target Senior

Experience: Min 5 years of Adobe Target hands on experience

Responsibilities:

• Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
• Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
• Launch and monitor Adobe Target Activities to track performance and optimize results.
• Troubleshoot Adobe Target issues and provide technical support to stakeholders.
• Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
• Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
• Stay up-to-date on the latest Adobe Target features and best practices.

Knowledge and Skill:

• In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Good understanding of Optimization / Testing Tools like Adobe Target.
• Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
• Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
• Hands-on experience with network diagnostics, and network analytics tools.
• Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
• Bachelor’s degree in computer science or related field.
• Knowledge of Web Analytics is a plus.
• A solid understanding of how web applications work including security, session management, and best development practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.

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