The responsibilities include crafting agendas, narratives, presentations, and selecting speakers for regional user conferences, VIP customer events, and top industry events, with a focus on delivering both inspiring and practical insights about the mobile marketing industry.
In this role, you will be responsible for speaker selection and training, as well as creating tailored presentations that captivate audiences and provide meaningful data.
This role entails leading the generation and execution of data-based regional reports across various verticals and audiences to derive market trends and narratives.
What you’ll do:
- Create impactful industry trend reports and data-driven marketing content by conducting research, data analysis, and delivering actionable insights with clear narratives and intriguing storylines across various verticals and markets in the SEAPAC region.
- Develop content for AppsFlyers’ events, building agendas based on our content strategy, crafting insightful and engaging presentations based on key narratives and data-driven reports.
- Select, curate and collaborate with event speakers to shape impactful event content, inspire audiences with industry insights, ensuring inspiring attendee experiences.
- Collaborate closely with the global field, content, brand and product marketing teams to align on content strategies, collecting and discussing data, trends and insights.
- Produce a variety of content pieces like presentations and infographics to drive data-driven trends in the industry, organizing these materials so that they are quickly and practically available to those interested.
- Define clear KPI's for these materials, solidly evaluating their use by stakeholders..
What you have:
- 5+ years of relevant experience in Content Marketing.
- Creative strong storytelling skills: Ability to engage audiences with impactful content.
- Solid analytical skills: Proficient in analyzing data and deriving insights.
- Excellent English communication and writing skills.
- Capability to manage multiple projects with multiple stakeholders.
- Ability to work with large datasets to derive business insights.
- Ownership Mentality: Demonstrated sense of personal ownership and dedication.
Bonus Points:
- In-depth Knowledge of mobile app marketing / advertising ecosystem: experience in roles like media buyer, campaign manager, product marketing, etc.
- Native English Speaker
- Referral by an AppsFlyer Team Member