Boston Scientific Product Manager IC 

Philippines, Pasig 

831497966

Responsibilities

• Develop and execute annual marketing plans and product launch strategies aligned with regional and global objectives.
• Identify market trends, customer needs, and competitive landscape to shape product positioning and messaging.
• Lead local launch readiness for new products (e.g., PFA, DCB, Urology, Endo, etc.), ensuring internal alignment and training.
• Work closely with the sales team to create product toolkits, value propositions, and selling materials.
• Drive clinical and economic value messaging tailored for Key Public, Other Public, Premium Private, and Other Private segments.
• Lead sales training and field coaching to ensure message consistency and capability development.
• Support pricing strategy and profitability analysis in coordination with Sales Ops and Finance.
• Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, concept marketing techniques, and channel management. Support key opinion leader relationships.
• Build relationships with Key Opinion Leaders (KOLs) to support education, product trials, and advocacy.
• Organize local symposia, procedural workshops, and scientific events to raise brand visibility and drive adoption.
• Lead voice-of-customer (VOC) initiatives and translate insights into action.
• Identify opportunities to develop new markets or expand existing indications (e.g., T2/T3 hospitals, new therapies).
• Partner with regional marketing on digital campaigns, congress presence, and omnichannel engagement.
• Analyze product performance data, adjust plans, and report regularly to stakeholders.
• Serve as the local marketing lead for assigned portfolio(s).
• Collaborate with Regional Product Managers, Medical Affairs, Regulatory, and ASEAN Commercial teams.
• Ensure alignment between local execution and global strategy.

Job Requirements

• Degree in Science Technology, Pharmacy or related field.
• Experiences at least 5 years in marketing in healthcare business. Prefer experiences in medical device, pharmaceutical and other related field.
• Must-have: business acumen, financial analyst, marketing expertise and market knowledge.
• Proficient communication in English and local language.
• Able to use analyst tools: Power BI, Excel, PPT
• Able to work closely with Sales, Medical Affair and Regulatory, and ASEAN Commercial teams.