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Google Measurement Lead Large Customer Sales United Kingdom, England, London 823150485
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Minimum qualifications:
Preferred qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience assessing media performance for brand advertisers using tools such as Marketing Mix Models (MMMs), Brand Lift Studies, reach measurement tools, or similar methodologies.
- Experience developing executive customer relationships to influence measurement strategies.
- Experience solving measurement tests via creative solutions.
Preferred qualifications:
- Experience with implementation/configuration of measurement, web analytics or attribution strategy including: Data-Driven Attribution/Non-Last Click Attribution, Cross-Device Measurement, Conversion Tracking, Geo-Experiments, Incrementality/Lift, MMM, Online-to-Offline measurement, Offline Data Import.
- Experience with brand third-party measurement solutions (Kantar, Nielsen), site analytics (Adobe, Omniture), CRM, and data systems.
- Experience in presenting insights and results to senior audiences and driving them to action.
- Experience in influencing senior advertiser/agency decision makers.
- Knowledge of Google measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.
- Understanding of the digital ad ecosystem and recent privacy changes.
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