This role can be based out of our New York City office or remotely in the region.
Main Responsibilities
Maintain multiple systems in Web Analytics stack (eg. Amplitude, Segment, GA4, Mixpanel, etc), being responsible for setting up the configurations, gatekeeping the metrics and dimensions' definitions, as well as connecting acting as the go-to-person for tool support
Partner with Analytics on how to leverage Web Analytics data for advanced reporting
Help our organization derive actionable insights through enablement on our Web Analytics stack
Ensure systems, data pipelines, and integrations are documented and with the due monitoring process
Work closely with other teams (Tracking, Web, and Analytics) to ensure business needs are met by our data collection
Act as an active voice in defining the source of truth for our TOFU data
Stay up to date with the latest industry best practices, regulations and new tools that affect web analytics reporting
Proactively plan and organize system maintenance
Requirements
5+ years of experience in analytics or marketing operations positions
Vast experience acting as power user of Web Analytics and Data Visualization tools (GA360/GA4, Segment, Amplitude, Mixpanel, Data Studio, Tableau, etc).
Experience across a variety of SQL environments (Presto/Trino, BigQuery, etc)
Basic knowledge of ETL and Data Pipeline processes
Knowledge of script-based Web Tracking frameworks, such as Google Tag Manager, Segment, etc.
Excellent organizational, project management, communication skills, and script governance skills
Natural drive for innovation and creative problem-solving
Bachelor's Degree focusing on Information Technology, Marketing, Digital, Business Analytics, Computer Science or related preferred
Excellent organizational, project management, communication skills, and script governance skills
Natural drive for innovation and creative problem-solving
Bachelor's Degree focusing on Information Technology, Marketing, Digital, Business Analytics, Computer Science or related preferred
Bonus Points
Experience with B2B and PLG
Advanced knowledge of Salesforce infrastructure.
Experience with CDPs (Segment, mParticle, Treasure Data, etc…)