Define content strategy for our end-to-end customer journeys.
Build the resulting content plans for key marketing motions, designed to accelerate the customer through the lifecycle.
Create a content plan to address the insights in the customer journey and strategy, ensuring the content is aligned to what the customer needs at each stage.
Be a customer advocate. Relentlessly champion the customer and the experiences they have with the content you create—how they find it, how they consume it, how they use it to make decisions.
Leverage data and market insights for decision making including content optimization and new concept development.
Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.
Basic qualifications:
6+ years of demonstrated track record driving business impact through content.
4+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping.
Strong customer centric mindset and demonstrated ability to put the customer first.
Preferred qualifications
Clear and persuasive communication skills, both written and verbal.
Recognized as a self-starter with a bias for action.
Creative problem-solving skills, and a growth mindset approach
Experience managing across highly matrixed organizations, often with competing priorities.
Deep understanding of content disciplines, including SEO, content strategy, and execution.
Experience with commercial technology sales processes