What you will do:
- Lead product strategy: Create and execute a multi-year strategy for Vimeo's offerings for marketers, aligned with broader company strategy.
- Understand the customer: Conduct market research, user interviews, and surveys to understand the pain points and aspirations of marketers.
- Monitor performance: Track key product metrics and analyze user behavior to identify areas for improvement.
- Collaborate with cross-functional teams: Partner with marketing, sales, support, business intelligence, and other teams to define and measure success.
Skills and knowledge you should possess:
- Product management experience: 5+ years of PM experience in a B2B SaaS company, leading teams of engineers and designers in building impactful products.
- Strategic thinking: Experience building long-term vision and roadmaps based on user/business needs and complexity. Ability to balance near-term impact, long-term investment, and tech debt.
- Customer empathy: Understanding of the benefits and tradeoffs of using different feedback channels. Ability to apply tools such as personas or JTBD where needed.
- Data fluency: Ability to formulate business questions and collect relevant data to inform roadmap prioritization. Can define sensible metrics and articulate how project outcomes tie to those metrics.
Communication and influence: Ability to build support for initiatives with their immediate team, cross-org stakeholders, other PMs, and executives.
- Experience building integration-oriented products, and working with API.
- Experience with marketing technologies that deal with managing, distributing, and analyzing content ( e.g. DAM, CMS, Marketing Automation, CRM, Google Analytics, Ads manager, etc.)