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Gong Vice President Brand Marketing United States, California, San Francisco 813838682
25.06.2024
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RESPONSIBILITIES
- Brand strategy development:
- Conduct thorough market research to understand industry trends, customer needs, and competitive landscape.
- Use data-driven insights to inform branding and marketing strategies.
- Identify opportunities for brand growth and market expansion.
- Develop and implement a holistic brand strategy that aligns with the company strategy, business priorities, and corporate positioning.
- Lead the creation of a compelling brand narrative that resonates with our target audience and differentiates us from competitors.
- Brand identity creation and implementation:
- Lead the development and refinement of a cohesive brand identity that embodies the company’s mission, vision, and value proposition.
- Define and articulate the brand's personality, tone, and voice
- Create and maintain brand guidelines that include standards for logo usage, color palettes, typography, imagery, and other visual elements.
- Oversee the design and implementation of visual systems that effectively communicate the brand's identity and enhance brand recognition.
- Ensure consistent brand messaging and execution across all channels, programs, and assets, including marketing collateral, sales tools, videos, website, digital, social, events, demand gen, field marketing.
- Event planning and execution:
- Develop and implement a comprehensive event strategy that aligns with the company's overall marketing goals and brand objectives.
- Lead the creation of innovative and engaging event concepts that capture the essence of the brand and resonate with the target audience.
- Identify key industry events, conferences, trade shows, and company-hosted events that provide opportunities for brand promotion and lead generation.
- Establish clear objectives, KPIs, and success metrics for each event to ensure alignment with business goals and effective measurement of ROI.
- Oversee the design and production of event materials, including signage, presentations, booths, and promotional items, ensuring consistency with brand guidelines.
- Collaborate with internal and external teams to develop compelling content, programming and guidelines for events, including first-party and third-party events, roadshows, and field marketing events.
- Customer advocacy and marketing:
- Build and nurture a community of brand advocates by identifying and engaging with key customers who can act as brand ambassadors.
- Develop and manage a customer advocacy program, including customer testimonials, case studies, and video assets.
- Organize and host customer-focused events, webinars, and user groups to foster community and deepen customer relationships.
- Team leadership and development:
- Lead and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation.
- Provide strategic direction and guidance to team members, ensuring alignment with overall marketing goals.
- Invest in the professional growth and development of team members.
- Collaboration and cross-functional partnership:
- Work closely with product, sales, and customer success teams to ensure brand consistency and alignment with business objectives.
- Partner with executive leadership to communicate brand vision and strategy across the organization.
- Engage with external partners, agencies, and vendors to enhance brand initiatives.
- Brand performance and reporting:
- Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.
- Continuously refine and improve branding strategies based on performance metrics and feedback.
- 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on brand marketing.
- Strong problem-solving skills to help breathe new life into the Gong brand.
- Ideally, experience at a company with ARR > $500M.
- Passionate about providing an exceptional customer experience.
- A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment.
- A self-driven, high-energy leader with excellent cross-functional collaboration skills.
- Someone who flourishes when given responsibility and a sense of ownership.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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