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Playtika Senior User Acquisition Manager Israel 81229826
Yesterday
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Responsibilities:
- Create and implement a comprehensive paid media strategy for UA activities.
- Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
- Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
- Work with creative teams to create visually appealing assets.
- Collaborate with product teams, community managers and other studio departments.
- Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
- Develop an efficient growth process, including new partner onboarding and ongoing relationships.
- Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
- 2+ years of experience as a User Acquisition Manager/Media Buyer (proven experience with high budgets)
- Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
- Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendation.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Great communication and collaboration skills.
- Proficient with Excel - a must.
- Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
- Fluent English
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