Samsung Product Planning Manager Bi-lingual Korean 

United States, New Jersey 

811160759

Role and Responsibilities

1. Market and trend analysis

• Monitoring and analyzing American consumer, market, technology, design, and industry trends to derive actionable insights.
• Conducting competitive benchmarking and investigating other market references to identify opportunities and areas fordifferentiation.
• Capturing and leveraging feedback from product reviews to drive continuous improvement in new product development.

2. New concept development

• Identifying consumer pain points and needs to define unmet market demands.
• Generating innovative product, feature, service, and use case ideas based on strong consumer insights.
• Developing and refining concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility.
• Exploring Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.

3. Strategy development and execution

• Managing the ideation workshop process, including offline brainstorming sessions (in collaboration with the SEA CSMI team) and online idea market bulletins.
• Developing comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans (in collaboration with Product Marketing).
• Collaborating with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI).
• Partnering with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies.
• Investigating and collaborating with external companies to explore potential partnerships for new concept development.
• Presenting new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment.

Skills and Qualifications

Qualifications

• 4–5 years of full-time experience in Product Planning or Product Management.
• Bilingual in Korean and English, enabling clear communication with global stakeholders
• Strong understanding of both business and technology.
• Bachelor’s degree or equivalent
• Proven ability to apply systems thinking and bring ideas to market (e.g., creating new solutions, launching products).
• Strong business acumen with broad exposure to strategy, marketing, finance, operations, and product development.
• Highly creative, innovative, and consumer-focused mindset.
• Excellent presentation skills.
• Proficiency in Microsoft Office (PowerPoint, Excel).
• Experience with consumer data analysis (e.g., review crawling, Sprinklr usability) a plus.
• Comfortable working with ambiguity and adapting to last-minute changes.
• Team-oriented, prioritizing team success over individual recognition.
• Willingness to travel as needed.

Preferred Qualifications:

• MBA or Master’s in Business, Statistics, Marketing, or related field preferred
• Ability to lead and actively participate in creative workshops and ideation sessions.
• Hands-on, flexible, and collaborative working style; comfortable experimenting with new approaches.
• Strongrelationship-buildingskills with internal partners, fostering collaboration and identifying growth opportunities.
• Experience managing projects and agencies.
• Knowledge of the appliance market.
• Experience with the full New Concept Development (NCD) process.

The salary range for this role is expected to be between $122,000 and $155,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.