PayPal Integrated marketing manager 

Singapore, Singapore 

804888457

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

• Develop and execute integrated marketing strategies for APAC that drive brand awareness, comprehension, and product adoption.
• Shape and support the global CBT strategy, ensuring it is built from APAC insights and scaled globally.
• Translate PayPal’s value proposition into compelling narratives across all customer touchpoints.
• Balance brand-building with agile campaign responses to market and macroeconomic shifts.

• Lead integrated campaigns across APAC to fuel awareness, consideration, and acquisition.
• Partner with content, lifecycle, and commercial teams to ensure cohesive storytelling across owned, earned, and paid channels.
• Manage creative development and localization of campaign assets for regional impact.
• Ensure campaigns are data-driven, measurable, and optimized for sign-ups and growth.

• Work closely with Product Marketing (PMM) to ensure product positioning is consistently embedded in campaigns.
• Collaborate with commercial teams to align campaigns with market priorities and customer needs.
• Partner with content, lifecycle, and digital teams to drive cohesive execution across the full customer journey.
• Act as a regional voice in global forums, ensuring APAC insights guide global campaign planning.

• Drive upper funnel growth through new customer acquisition, focusing on sign-ups, onboarding, and engagement.
• Monitor brand health, awareness, and acquisition metrics; identify opportunities for accelerated growth.
• Leverage analytics to measure effectiveness, refine strategy, and maximize ROI.
• Proactively surface opportunities to showcase PayPal’s value proposition in ways that resonate with APAC audiences.

• Support the Director in building and executing the global CBT strategy, with APAC as its foundation.
• Contribute to global campaign development, ensuring regional alignment and scalable activation.
• Lead short-term, agile marketing responses to macroeconomic and competitive shifts.

Requirements

• 8+ years in integrated marketing, brand, or campaign management, ideally in financial services, fintech, or global B2B/B2C brands.
• Proven ability to design and execute integrated campaigns that drive customer acquisition.
• Strong experience in creative development, campaign orchestration, and regional execution.
• Skilled collaborator across product, commercial, content, lifecycle, and analytics teams.
• Data-driven, with ability to translate insights into growth-focused strategies.
• Experience working in a global, matrixed environment with regional-market depth.

Our Benefits:

Any general requests for consideration of your skills, please