PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Drive an effective and efficient brand activationof Running categoryfor Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with theGlobal BC&BU
KEY RESPONSIBILITIES:
- Create the local brand marketing plan and calendar based on input from country commercial needs
- Create local content (brief and production) and get approval fromGlobal BC&BUif necessary
- Support the brief and production of category relevant key account or Retail activations
- Align with the Media Activation on the media strategy for a campaign execution
- Execution of the MWB plan per the BMP
- Support local trade meetings with sell-in tools
- Support and collaborate with theBU &Retail Marketing team on key trading zone attacks
- Manageand operatemarketing inventory via ERP and minimize the year-end stock
KPI’s:
- NPS (country, key city, key categories)
- Net Sales
- Full price sell through rate
- Compliance to MWB guidelines
- Monthly MWB accuracy vs. RFC LE
- ROMI
- Year-end Marketing Inventory level
- Agency performance management (annual evaluations)
KEY RELATIONSHIPS:
- Country Planning & Media Activation, Culture Marketing,Retail Marketing, Digital Activation and Sports Marketing
- CountryBU
- GlobalBC &BU (Activation Expert)
- External partners (Agencies, Sport Marketing assets)
KNOWLEDGE, SKILLS AND ABILITIES:
- High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to development local marketing strategies following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Advanced user of MS Office suite of products
- Experience in both, market and regional marketing organization preferred
- Fluent in English
- Fluent in Korean preferred
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 5 years’ experience in relevant Marketing fields
- Sales and /or Marketing experience