Lead the formulation and execution of the security marketing plan for India to achieve regional KPIs.
Maintain positive relationship and communication with APJC security sales to align dynamic business priorities.
Work with central security marketing to adapt and deliver priority programs in India region.
Create compelling locally relevant content as needed using templates and guidelines to adhere to brand, journeys, targeted personas, and creative platform guidelines.
Measure, analyse and share performance with internal stakeholders.
Plan, manage, and execute against regional budget.
Who You’ll Work With
You will report to Sr Director, Lifecycle Marketing.
You will work closely with the APJC and global security marketing teams, extended marketing teams, Security sales team in APJC and approved Cisco marketing agencies.
Who You Are
Our ideal candidate will have 8+ years of professional marketing experience in the technology industry (preferably in large MNC)
Bachelor Degree's required and additional marketing management diploma preferred
Proficient in Microsoft office suite, familiarity with project management tools, marketing operations and Salesforce.com
Broad technology awareness with a passion and specific knowledge for cybersecurity
Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization
An established track record of developing impactful marketing campaign from conception through to execution and achieve campaign KPI in terms of MQL and sales pipeline generation.
Experienced in all stages of crafting a successful marketing campaign i.e. planning, strategy, execution, asset creation and distribution.
Strategic and tactical expertise in digital marketing, event management and social media
Experienced in editing marketing content whilst adhering to brand and tone of voice guidelines
Comfortable collaborating with global / regional / local colleagues as part of a physical or virtual team
Self-motivated, can empower and influence others and have the ability to operate with a high degree of autonomy.