Being the cybersecurity partner of choice, protecting our digital way of life.
Your Career
We are looking for an experienced, results-driven, flexible and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration, communication and organization skills are required to successfully manage programs from end-to-end. B2B, cloud, security, and services campaign experience a bonus.
Your Impact
- Define the marketing campaign and program mix, content plan, EMEAL campaign calendar, and required resources to execute campaigns
- Build and execute campaigns, programs, events and activities based on plan - Develop content to fill gaps, purchase/plan/execute webinars, emails, nurture, web, chat, etc. from concept to creative to execution
- Coordinate with Global Marketing and Field Marketing in EMEAL to deliver on an integrated demand plan that includes both EMEAL broad and locally executed programs to new and existing customers
- Main point of contact and collaboration with cross-functional stakeholders in marketing campaign cycle planning, business planning, marketing operations, creative development, launch management, data analytics, and other shared services for campaigns, programs and projects
- Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals
- Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing activities and optimize campaign efforts accordingly
- Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign/program is targeting
- Iterate and refine messages for specific audiences and based on results - Work with the creative services team or outside agencies to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs
- Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, nurtures, editorial and creation of inbound web experiences
- Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals
- Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches
- Outstanding verbal + written communication skills and ability to present and discuss with senior audiences - Regularly update key stakeholders on campaign plans, program deliverables, activities and schedules
Your Experience
- 10+ years of demand gen campaign experience and/or marketing program, event and project management experience with ability to travel internationally
- High energy self-starter, proactive, entrepreneurial drive, with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy, tactics and getting down in the weeds, hands-on, to get the job done
- Experience building and executing integrated marketing campaigns, programs, events and activities for a B2B technology company - Cloud Security, DevSecOps, application security, networking, endpoint, or enterprise infrastructure a HUGE plus
- Candidates must have a successful track record of end to end execution of campaigns, programs, projects, events and activities with cross-functional virtual teams
- Strong campaign, program, project and event management expertise, problem-solving, analytical, written/verbal communication (framing, storytelling), teamwork, and interpersonal skills with leaders
- Experience with digital strategy including, ad-tech, webinars, landing pages, nurture and event management (organizing own and third party events) - Including ability to create and activate promotional content – eDMs/DMs, landing pages, ads, social media posts, etc., and provide strategic direction and guidance on the content mix
- Extensive hands-on experience with marketing automation and program collaboration tools and systems - e.g. SFDC, Marketo, Splash, Knak, WorkFront, GSuite, PathFactory, Demandbase, Drift etc.
- Bachelor degree required - Master’s degree is a plus or equivalent military experience required
All your information will be kept confidential according to EEO guidelines.
