Key Responsibilities:
- Platform Management and Automation – consolidate and optimize the technical integration to MarTech tooling (Adobe Campaign, Attentive, Moveable Ink, Validity, etc) and build new tools in-house to generate campaign insights and taxonomy updates
- Evaluate, implement, and manage CRM and marketing automation platforms to support personalized and data-driven marketing campaigns.
- Lead the integration of CRM with other marketing and sales tools to ensure a seamless customer experience.
- Stay informed about industry best practices and emerging technologies to continually improve CRM capabilities.
- Deliver on a tech roadmap with a heavy focus on Automation
- Team Collaboration:
- Provide leadership, mentorship, and professional development opportunities for the CRM marketing operations and platform team.
- Technical Leadership
- Working knowledge of Data Engineering tools including Big Query, Spark
- Working knowledge of client/server-side implementations
- Experience in DevOps tooling, CI/CD to implement automation and production-grade systems
- Experience building applications backed by web services is a plus
- Knowledge of the latest AI frameworks/models is a plus
- Experience in cloud environments like GCP and AWS
- Succinct, proactive communication; translate technical implementations into business solutions
- Conduct code review
Minimum Qualifications
- Bachelor’s degree in Engineering (Computer Science or related field); Master’s degree would be beneficial
- 12+years of experience in the Data/Mar-tech space
- 7+ years in managing CRM email or other marketing deployments
- Track record of building custom data/tech solutions in-house with a heavy focus on automation
- Experience managing customer data in e-commerce, technology, mobile, or consumer electronics industries required
- Experience working with Cloud-Platforms (GCP preferred) and other Marketing tools like Liveramp, Attentive, MovableInk, Validity, etc
- Breadth of knowledge about Mar-tech tools/platforms and the latest trends in the market
- Ability to do hands-on code review for team
- Strong analytical skills and ability to derive actionable insights from data
- Excellent project management, leadership, and communication skills
- Strong analytical skills. Ability to simplify complex technical topics and communicate the business value effectively to CXO-level executives
- Proven experience in managing multiple tasks simultaneously with a rigid determination to meet deadlines
- Comfortable working with people from a broad range of backgrounds from highly technical to marketing to sales/business
WASHINGTON STATE ONLY
The salary range for this role is expected to be between $235,000 and $250,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.