SAP Audience Acquisition Program Manager 

United Kingdom, England, London 

80041222

What you'll do:

• Define and refine target audiences in partnership with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives for both hero events and key launches.
• Align channel leads (Web, Promo Email, Organic Social, Paid Media, Field Sales, Partners) with event and launch audience strategies, developing detailed execution and timing plans.
• Manage promotion timelines in collaboration with Field Marketing, ensuring alignment with business and launch priorities.
• Coordinate with Global Event Comms and Campaign Services on promotional email testing, targeting optimization, and delivery.
• Report on performance and insights, providing clear recommendations for ongoing optimization.
• Leverage analytics and work with the data team to refine audience strategies, improve conversion rates, and enhance impact pre-, during-, and post-event or launch.
• Implement standardized tracking/tagging aligned with data taxonomy to ensure consistent reporting and insight generation working
• Lead global audience acquisition and launch workstreams, promoting best practices, standards, and operational excellence.
• Maintain an Audience Acquisition playbook with repeatable, scalable processes, integrating AI and automation where possible.
• Collaborate with our CX&I team to leverage market research and customer insights to inform audience targeting for launches and flagship events.
• Integrate launch audiences into all acquisition activities, ensuring launch messaging is embedded in targeting strategies and coordinated across channels before, during, and after launch.
• Optimize audience flow post-event, guiding engagement with event replays, launch content, and nurture pathways in collaboration with content and GTM leaders.
• Develop tailored, acquisition-focused content for newsletters, digital ads, social media, and other external channels with content experts.

What you bring:

• 7+ years in product / launch marketing, with 5+ years in audience acquisition and event marketing
• Strong expertise in digital marketing, data reporting, analytics, and deriving actionable insights
• Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard
• Skilled in project management, executive communication, and cross-functional collaboration
• Proven ability to manage complex stakeholder relationships and present to executive audiences
• Data-driven, adaptable, and solutions-oriented with strong problem-solving skills
• Familiar with multi-channel digital strategies within demand generation plans
• Passionate about industry trends and continuous learning

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We win with inclusion

Successful candidates might be required to undergo a background verification with an external vendor.

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