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As a Website Producer, you will work cross-functionally with the broader marketing team to understand strategy, requirements, best practices, tech stack, content and design elements to build a website experience that drives value to our prospects and customers while elevating user experience, engagement and conversion. Responsible for maintaining and updating the website, you’ll manage the day-to-day efforts to ensure a smooth and efficient website updates including production updates, trafficking creative assets, landing page development, and collaboration on website initiatives and projects.
In this role, you will:
Maintain and update the website, ensuring that content is current, relevant and strategically aligned to business priorities and goals.
Manage and optimize the website using relevant technologies, while also providing input for website refresh design and development.
Work closely with the SEO team to ensure best practices and advanced techniques are adhered to.
Understand website performance using tools like Google Analytics, SEMRush, Sitebulb, Google Search Console and behavior tracking tools to gather actionable insights and performance insights.
Utilize interactive and engaging tactics, such as those used by platforms like Drift, Marketo, etc. for personalized content and dynamic web development to enhance user experience, drive engagement and conversion.
Perform audits and edits as directed across our library of existing pieces of web content
Assist with requirements gathering, specifications, design and timelines for A/B testing initiatives and execution
Coordinate with respective team members to ensure new content is translated as relevant for German and Japan audiences and respective websites.
The skills you’ll bring include:
You bring a minimum of 5+ years of relevant experience in integrated production (content, design, development, localization) for tech-driven companies
You bring a Producer mindset, a hybrid of Project Management and Product Management, with a focus on both outcomes and outputs, under one collective vision
You excel at conceptualizing and executing compelling web experiences that drive new user acquisition or prompt engagement with Sales via Rapid7.com
Experience with CMS platforms like EPI and/or ContentStack is a plus
Working knowledge of HTML/CSS/JS, Jira, analytics tools and A/B testing
Experience with replatforming, rebranding and website optimization strategies for awareness and demand generation objectives
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