- Evaluate and analyze trade-offs of state of the art panel designs, architecture, driving schemes, integrated circuitry and interface technologies- Collaborate with cross functional stake-holders to establish panel requirements- Define panel electrical architectures that enable the best display performance through total system optimization including pixel design, active matrix addressing, integrated driver circuitry, power architecture, and driver/panel interface- Conduct panel circuitry design and simulations, layout studies, and parasitics extraction- Support panel design and tape-out activities- Electrical and optical characterization of displays, conduct failure analysis and define corrective action DOEs