Boston Scientific Digital Experience Manager 

United States, Massachusetts, Marlborough 

789955491

Essential Duties and Responsibilities:

• Develop global digital strategy across email, web, SEO/SEM, and other key digital channels aligned with the broader marketing, sales and professional education strategies for customers.
• Own planning, execution and measurement of digital campaigns targeting HCP audiences:
  • Analyze available data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital strategy and planning.
  • Drive CRM strategy by leveraging Salesforce.com data to effectively target key audiences
  • Support the continuous improvement of campaign processes, delivery, & measurement
  • Work in close alignment with the Content Strategist, Digital Marketing Manager and Social Media Manager to ensure alignment in customer communications.
• Leverage and refine analytics and Key Performance Indicators for campaigns and digital channels by working closely with analytics to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership
• Key areas of collaboration:
  • Content Strategists leveraging the content that they provide as part of broader communication efforts
  • Social Media Strategists on all social strategies and tactics
  • Digital Production personnel and external vendors on project plans and execution of digital deliverables
  • Product partners to ensure digital plans and tactics support broader marketing commercial strategies
• Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment
• Ensure digital plans are appropriately aligned with other BUs and best practices are shared
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams

What we’re looking for in you:

• Bachelor’s degree required, ideally in Marketing. MBA preferred.
• 6-8 years of relevant global digital strategy experience required. Experience in digital marketing in healthcare, particularly targeting HCPs and Patients, is preferred.
• Candidate must have strong CRM and digital marketing acumen and a proven track record of developing digital campaigns.
• Understanding of and comfortable using Google analytics
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud), MailChimp and WordPress is strongly desired.
• Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and more is required.
• Ability to work effectively as a member of a regionally diverse team, in a fast-paced environment is required
• Travel up to 20% depending on requirements. Candidate should be comfortable with travel and overtime as commitment requires.

Quality System Requirements

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures. For those individuals that supervise others, the following statements are applicable:

• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
• Establishes and promotes a work environment that supports the Quality Policy and Quality System.