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Netflix Measurement Analyst Campaign Effectiveness United States, New York, New York 789445933
26.06.2024
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In this role, you will:
- Focus on causal test and learn solutions e.g. Brand Effectiveness, Incremental lift (online sales, offline-sales, in-store foot traffic, etc.).
- Manage day-to-day effectiveness study execution process with 3rd party vendors from end-to-end e.g. sales request, vendor intake, survey drafting (if applicable), analysis, report creation, and presentation.
- Synthesize measurement output and tell a comprehensive story.
- Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks for Netflix.
- Consult with sales and advertiser clients on KPIs and make measurement recommendations that will help optimize their media plans on Netflix.
- Develop case studies from ongoing and completed analyses.
About you:
- 4-6 years in media measurement at a streaming, digital, or TV company.
- Dual TV/Video and digital experience is a plus.
- Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing.
- Self-starter with expertise in managing large-scale, complex projects.
- Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
- Loves to get into the weeds and can see the big picture.
- Open to innovating, challenging assumptions and implementing better approaches.
- Knowledge of quantitative and qualitative methodologies.
- Understanding of the consumer’s voice and how to turn that into actionable insights.
- A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
- Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
- Experienced and at ease with diverse cultures and working in international environments.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000 - $420,000.
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