Adidas SENIOR MANAGER WEB & APP ANALYTICS 

United States, California, San Diego 

779592168

Insights:

• Conduct deep dives into business problems and areas of underperformance
• Identify opportunities to service our consumers better through our .com and app experience
• Connect the dots between business tactics, other functional area insights and your team’s insights
• Generate hypothesis for A/B tests and work with business on actions from insights

Measurement:

• Be the functional expert in KPIs to measure our conversion funnel for EU ecommerce
• Lead Forecasting for different areas of the eCom formula, based on business plans
• Act as main business consultant for testing methodologies
• Support with sizing opportunities to drive business growth

Reports & Dashboards:

• Build and maintain self-service data tools in Power BI, Adobe Analytics and Amplitude
• Manage roadmaps and backlogs for development and enhancements
• Build tools to best practices
• Ensure reporting reliability of eCom formula and conversion funnel KPIs

Advanced Analytics & Innovation:

• Use advanced statistical techniques to uncover trends in browsing behaviour not visible through descriptive insights
• Pioneer usage of advanced analytics to support every-day decision making
• Stay updated on latest industry, tooling and global developments in web analytics

Team Leadership:

• Oversee development and work-load of 3 direct reports
• Manage and plan priorities with business stakeholders
• Drive successful delivery of analytical projects end-to-end
• Role-model holistic thinking by connecting insights with other domains such as consumer and marketing analytics

Key Relationships:

• EU e-commerce teams (CX / Digital Visual Merchandising / Digital Activation/ Analytics)
• Global Digital Analytics
• Global Data Engineering

Analytical Experience:

• 6+ years in an analytical role with experience in web/app analytics
• Knowledge of tools such as Amplitude, Adobe Analytics & GA4
• Experience working with clickstream data and manipulation using SQL
• POWER BI or equivalent data visualization tools such as Tableau or Looker
• Experience managing complex analytical projects end-to end
• Excellent communication skills: ability to articulate complex concepts clearly and comfortable presenting to stakeholders at various organizational levels
• Experience working with statistics and usage of tools like R or Python is a plus

Requisite Education and Experience / Minimum Qualifications:

• University degree in numerical or business discipline
• Passion for sports and the adidas brand
• People management experience is a plus
• Knowledge of web analytics in an ecommerce environment
• Fluent in English