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Google Analytical Lead Global Client Agency Solutions United States, New York, New York 777123181
12.06.2024
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Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Francisco, CA, USA.Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience with marketing measurement and attribution techniques (e.g., offline measurement, attribution, incrementality tests) and Google advertising products (e.g., Google Ads, Google Analytics, etc.).
Preferred qualifications:
- Experience working closely with sales and cross-functional teams to influence senior stakeholders.
- Experience working with CPG clients to: identify technical challenges and opportunities, selling AdTech and MarTech solutions, and leading project planning.
- Experience working with the Google products (e.g., Google Ads, DV360, Campaign Manager, Google Analytics, Ads Data Hub or Google Cloud).
- Understanding of the measurement and privacy landscapes, including ability to influence media decisions through complex measurement strategies (MMM, sales lift, incrementality tests, brand lift).
- Familiarity with big data and data warehouses (e.g., DSPs, CDPs, DMPs, targeting, etc.).
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