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Facebook Retail Channel Marketing Executive - UK United Kingdom, England, London 776903712
17.04.2025
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Meta Reality Labs is looking for a highly talented marketer to take on the role of Channel Marketing Executive for the Northern Europe region. This exciting and important role will be responsible for driving our retail channel marketing execution and coordinating retail channel activities for Meta Quest and Wearables in UK and Benelux markets. The role will report into the Northern Europe Channel Marketing Lead in London.
Retail Channel Marketing Executive - UK Responsibilities
- Manage the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix
- Create retail marketing programs to drive sales of Meta hardware products such as bundles, promotions and content offers
- Work with our retail partners for approval on fixtures, temporary displays, staff training and education
- Manage and implement campaigns and activities across retailers
- Coordinate marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
- Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
- Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Build and manage a calendar of activity, gathering input from key stakeholder teams
- Provide analysis of the UK retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
Minimum Qualifications
- BA/BS in Business and/or Marketing related field
- Experience in retail marketing or a related field working within Consumer Electronics
- Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
- Understanding of the Northern Europe tech retailer landscape with experience working with Currys, Very, Argos, Amazon, Mediamarkt, Coolblue or similar
- Effective communication and presentation skills, with the capacity to clearly convey complex ideas in a concise manner
- Experience in conducting analysis of marketing programs
- Experience working in a cross functional and fast paced, collaborative environment
- Fluent English
Preferred Qualifications
- A second European language is beneficial
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