Adidas MANAGER CATEGORY MANAGEMENT ORIGINALS BB & PARTNER 

United Arab Emirates, Dubai, Dubai 

773268304

Defines local short- and mid-term objectives for the respective category and implements global and hub GTM strategies in a locally relevant way, addressing diverse consumer needs and distribution channels.
Drives cross-functional marketing execution and provides clear, commercial insights on local consumer behavior, market dynamics, and channel requirements to influence global GTM strategy development.

Key Responsibilities

• Delivers a comprehensive local category range plan, including range selection, pricing, Go-in margin, forecasting, phasing, and campaign execution.
• Defines the Turkey category range in alignment with Global and Hub Business Unit guidelines.
• Analyzes sell-through performance and contributes to strategic planning through actionable insights.
• Aligns and executes the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, Omni Channel).
• Establishes and manages product segmentation strategies across categories and key accounts.
• Leads the sell-in process for upcoming seasons, including showroom preparation and sell-in presentations.
• Manages channel and account expectations by identifying market gaps and developing tactical products, price points, and exclusive offers.
• Monitors inventory performance and collaborates with relevant teams to maintain sustainable stock levels.
• Reviews the seasonal orderbook, identifies key actions, and partners with channels to secure business priorities.

Key Relationships

• adidas Brand Team Turkey
• EM Turkey Channel Teams (DTC, e-Com, Wholesale)
• EM Hub Category Team
• EM Turkey Supply Chain Management
• EM Turkey Demand Planning

KPIs

• Brand Health KPIs (Brand Momentum, NPS, Spontaneous Purchase Intent, etc.)
• Net Sales, GIM%, Category Share, Gender Distribution
• Orderbook Development
• Range Size and Efficiency (including overlap)
• Local Production / SMU / Early Launch Efficiencies

Knowledge, Skills and Abilities

• Strong business acumen and analytical thinking.
• Proven ability to build, lead, and motivate a high-performing category team.
• Excellent interpersonal and collaboration skills across functions.
• Demonstrated experience in merchandising, category management, brand, and sales.
• Strategic and creative mindset with strong commercial understanding.
• Fluent in written and spoken English.

Requisite Education and Experience / Minimum Qualifications

• University degree in Business, ideally with a focus on Marketing or Sales, or equivalent professional experience.
• Minimum 6 years’ experience in merchandising, cross-functional marketing, or sales.
• Excellent presentation and communication skills.
• Advanced proficiency in Excel and PowerPoint; working knowledge of Outlook and Word.
• Experienced manager with advanced cross-functional marketing knowledge and proven expertise in sport and/or lifestyle categories.
• Consumer-focused with deep product and range understanding, balancing brand and commercial priorities to build channel-specific GTM solutions.