Boston Scientific Product Manager Pt Physician Marketing 

United States, Massachusetts, Marlborough 

759642787

About this role:

The Product Manager, Pt and Physician Marketing is responsible and accountable for patient, physician and provider marketing activities or projects on a franchise level. As this is a new franchise, this person’s focus would be to work with cross functional partners to build awareness of the procedure and continuum of care. They would work hand in hand with the product manager to ensure a fluidity in approach. The emphasis is on strategic development, driving change and innovation and executing on a level that benefits not only the product franchise, but also the entire organization.

Your responsibilities include:

• Independently develop, key global business planning activities focused on market development
• Works with product manager and key stakeholders to identify new markets and new franchise opportunities.
• Leads patient marketing, referral marketing and provider marketing strategies, working closely with digital marketing, public relations, professional education and professional affairs.
• Develops and delivers materials to the field to support deployable marketing initiatives at the local level
• Partner with franchise management to execute market science programs, to formulate franchise market segmentation, product positioning, messaging and concept-marketing techniques, and to develop tools and channel strategy and enhance key opinion leader relationships.
• Contribute to setting market development and planning priorities.
• Contribute to franchise global downstream marketing and sales and suggest means to improve strategy and effectiveness.
• Contribute to understanding key industry dynamics and trends and in formulating strategy and concept messaging techniques.
• Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes to accomplish “best in class” business objectives.
• Demonstrates a primary commitment to patient safety and product quality. Understands and complies with all regulations governing the quality systems.

Required qualifications:

• Bachelor’s degree in marketing, engineering, or healthcare
• 5+ years prior upstream marketing, product management, product development, or strategic marketing
• Excellent communication skills (verbal and written). Creation of compelling presentations and effective communication of recommendations.
• Demonstrated experience with product lifecycle management.
• Demonstrated experience conducting assessments of sophisticated markets.
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations.
• Strong analytical, quantitative, financial modeling, and strategic thinking skills
• KOL engagement and experience managing multiple physician collaborators
  

Preferred qualifications:

• Advanced degree
• Demonstrated track record building relationships in a dynamic, matrixed environment
• Conviction: passionate, engaged, and eager to tell you all about it, whatever it is
• Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
• Organized and Detail Oriented: can effectively manage multiple workstreams in parallel
• Clinical acumen: propensity to be engrossed in latest clinical literature, capable of engaging top global KOLs in clinical discussions.
• Analytical: has detailed understanding of key performance indicators and market trends.
• Collaborative: works closely alongside other Upstream/Downstream PM and other cross-functional stakeholders.