Cisco Sr Director Silicon Optics Product Growth Strategist 

United States, Georgia, Atlanta 

747487641

Key Responsibilities

• Develop and execute the GTM strategy including identifying target sectors, messaging, and positioning for silicon and optics development.
• Translate technology to value by developing core product positioning, messaging, and identifying differentiators. Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value of the company's silicon and chip solutions, emphasizing attributes such as performance, power efficiency, scalability and reliability, and ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
• Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events and serve as domain expert.
• Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats in silicon and optics development. Identify key use cases and vertical markets (campus, IoT, connectivity and data center solutions) and align product positioning to address customer needs in these sectors.
• Conduct meticulous competitive analysis to ensure the product is positioned successfully. Highlight technical differentiators, performance benchmarks, and outstanding value propositions of the company’s chips in comparison to competitors.
• Demonstrate strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.
• Position Cisco as a thought leader in the semiconductor space by developing content, speaking at industry events, and creating visibility through external channels (media, blogs, analyst reports, awards, etc.)
• Build campaign briefs to identify areas of business opportunity and equip the central marketing team with the required resources to effectively enable sales with the value of the products and solutions.

Minimum Qualifications

• 10+ years in enterprise/B2B tech experience.
• Bachelor’s degree or equivalent experience in related field.
• Experience in product marketing leadership in use-cases, applications, software, and network infrastructure platforms, silicon and optics.
• Track record of leading successful go-to-market launches for silicon or chip solutions. Experience leading teams in top technology companies.
• Strong technical understanding of silicon design, chip architecture, and fabrication processes

Preferred Qualifications

• Understanding of and experience in leading product marketing for AI, compute, data center switching and storage solutions or adjacent infrastructure and networking domains
• Experience marketing chips for applications like AI/ML, edge computing, or advanced automotive systems.
• Familiarity with the semiconductor supply chain, including foundries, design tools, and packaging technologies.
• Established relationships within the semiconductor industry, including influencers, analysts, and partners.

Pay Range:274900 USD - 371500 USD

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