Americas Strategy and Transactions –Content Marketer Supervising Associate – Brand, Marketing and Communications (BMC)
Join our Brand, Marketing and Communications (BMC) team for our growing Strategy and Transactions (SaT) service line of business in the U.S. You will help drive our brand and reputation through thought leadership, ad campaigns, media outreach and sales materials. You’ll support our team’s effort to provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities.
As awithin the BMC function, you will play a key role in building brand awareness and consideration of our SaT business. Thewill support the team’s five Senior Content Marketers with directing the marketing strategy and initiatives for select SaT priorities, solutions and sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget.
Your key responsibilities
You will be expected to support and work closely with the team’s Senior Content Marketers to meet their brand and go-to-market objectives by supporting the development and execution of annual marketing plans for specific solution and sector offerings, as well as driving the creation, implementation and evaluation of a wide range of marketing activities.
You will support development and distribution of thought leadership, paid media, event development and management, media relations, social media, and the use of digital tools and platforms (e.g., for demand generation and email marketing). You will also contribute to the planning, content development and onsite execution of select industry sponsorships, proprietary client events, and internal training.
Skills and attributes for success
- Support the Senior Content Marketers as they:
- Team with Americas SaT Leaders and sector leaders to create solution-focused and sectorized marketing and communications campaigns and initiatives aligned to key buyer issues
- Align with the Global SaT Marketing team to inform and activate global campaigns in the Americas
- Align with Americas Sector Marketing teams on marketing activities involving SaT
- Work closely with senior level subject matter experts to create impactful content and support the management of its distribution, externally and internally, utilizing multiple formats and channels as appropriate
- Adept at implementing campaigns and effectively managing multiple concurrent marketing initiatives
- Ability to engage and collaborate with team members and senior stakeholders
- Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
- Able to thrive while working within a highly matrixed and evolving organization with teammates and stakeholders based across the country
- Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
- Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, agencies, other service lines, and more.
To qualify for the role, you must have:
- A least 5 to 7 years of marketing experience with B2B marketing experience preferred
- Bachelor’s degree, preferably with a marketing or equivalent experience
- Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages
- Proven track record of success in a large, global and highly-matrixed enterprise
- A solid understanding of the go-to-market and sales processes in a complex organization
- Ability to work independently, as well as in virtual teams
- Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
- Availability to work at an EY office (New York or Hoboken) 2-3 days per week
- Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
- Proven talent at building relationships and influencing without authority to produce results and outcomes
- Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Ideally, you’ll also have:
- Demonstrated ability to interface with senior leaders and decisionmakers across groups of diverse stakeholders
- Ability to work in a fast-paced environment, possess efficient time management and prioritization skills
- Adhere to internal reporting requirements and risk management protocols
- Ability to proactively share marketing insights and market knowledge
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
What we offer
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $72,100 to $134,900. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $86,600 to $153,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.