PNC Marketing Lead Senior - Brand Consultant Governance 

United States, Pennsylvania, Philadelphia 

745529197

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.Specific Job Functions to Include:
• Act as the lead brand consult for creative execution across lines of business, channels, and departments, ensuring adherence to brand guidelines and upholding creative quality.
• Support/administer ongoing brand education opportunities, identifying gaps in messaging and guideline adoption, application, and adherence.
• Brand change management oversight, helping deliver brand-related communications systematically throughout internal teams and touchpoints.
• Help identify and foster brand and creative strategy learning opportunities. Arming partners with a deeper understanding of brand delivery that can be scaled across product & experience offerings.
• Ensure a customer first lens is applied to all creative executions, rooted in insights, and tied to specific marketing strategy.
• Act as the arbiter of our enterprise promotional item strategy, ensuring our brand shows up with appropriate contextual relevance.
• Stay informed on and closely connected to all brand measurement strategies.
• Stay up to date on customer needs and market dynamics to help identify resonant, timely brand messaging opportunities.• Strong brand and creative sensibility.
• Big Picture thinker.
• Respect for consistency but ability to appropriately advise on flexibility in application.
• Committed to building strong relationships with colleagues and partners.
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization.
• Listens to understand.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant customer needs.
• Advocates for and acts as the voice of the customer.
• Generates new ideas and comfortable helping to implement new ways of working.
• Converts ideas into action.Preferred Experience & Qualifications:
• 8-10+ years consumer marketing experience with direct experience in shaping creative marketing campaigns.
• Strong creative development and production experience; experience leading relationships with internal and external agency partners.
• Advertising agency experience preferred.Job Description

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-OrientedRoles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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