Your key responsibilities
- Own and lead analytics team's strategic direction, focusing on continuous improvement and innovation.
- Design robust measurement strategies to translate business goals into KPIs.
- Gather business requirements for EY.com based on Adobe Experience Manager (AEM) user stories.
- Develop custom analytics tracking requirements for AEM components
- Collaborate cross-functionally to establish scalable tagging specifications and implement best practices for analytics.
- Set-up reports to effectively monitor performance, trends, key metrics for global/regional stake holders.
- Engage with BMC Product Managers to understand business requirements.
- Conceptualize and tailor analytics solutions to enhance the functionality of internal applications like the Intranet and Digital Asset Management systems.
- Create and disseminate technical specifications to external vendors for the purpose of implementing an effective digital data layer.
- Organize and lead discussions during user group sessions to explore new tracking enhancements.
- Chair bi-weekly product group meetings, engaging with a diverse set of global and regional stakeholders.
- Support the onboarding process for new BMC applications.
Skills and attributes for success
- Manage the integration of external marketing and analytics tools using the Adobe platform, including Demandbase, D&B, OneTrust, AdobeIO, and CrownPeak.
- Coordinate API integration efforts with the technical team through the Adobe IO platform.
- Gather and document requirements for implementing marketing tags and pixels, in collaboration with key global and regional stakeholders.
- Conduct ad-hoc analyses to identify gaps in pixel tracking across EY.com, suggesting improvements as necessary.
- Facilitate the onboarding of new tags and pixels for the BMC, liaising with the Global Content Operations team as needed.
- Support queries and provide expertise related to Adobe Analytics and Customer Journey Analytics within the Adobe Experience Platform.
To qualify for the role, you must have
- Proven track record of product management or leadership experience in analytics.
- Proficiency in Adobe Analytics, Adobe Launch, and the Adobe Experience Manager platform.
- Experience with APIs and integrating various platforms and marketing tools.
- Ability to guide and influence cross-functional teams and vendors.
- Strong analytical skills, with a passion for leveraging data to drive business outcomes.
- Excellent communication abilities, capable of articulating complex technical concepts to both technical and non-technical audiences.
- Bachelor’s or Master’s degree in Analytics, Marketing, Business, Computer Science, or a related field.
Ideally, you’ll also have
- Ability to think strategically/end-to-end with result-oriented mindset
- Ability to build rapport within the firm and win the trust of the clients
Technologies and Tools
- Adobe Analytics, OneTrust
- Software or Marketing technology products (Social, Web, Marketing Automation etc)
- MS Office tools (Word, Excel, IE); web/production technologies such as HTML, XML, JavaScript, and CSS
What we look for
- Analytical mind-set and problem-solving capability.
- Passionate about new technologies in the Digital Marketing domain
- Enthusiastic and self-motivated, with the ability to lead projects proactively.
- Meticulous attention to detail, with an overall passion for continual improvement.
- Innovative and creative, with a logical and methodical approach to problem solving.
- Credible and articulate, with excellent communication, presentation, and interpersonal skills.
- Ability to think strategically and guide marketers of different level with the best practices and industry trends
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.