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EY Adobe Analytics Product Owner- Assistant Director 
India, Kerala, Kochi 
744515102

23.06.2024

Your key responsibilities

  • Own and lead analytics team's strategic direction, focusing on continuous improvement and innovation.
  • Design robust measurement strategies to translate business goals into KPIs.
  • Gather business requirements for EY.com based on Adobe Experience Manager (AEM) user stories.
  • Develop custom analytics tracking requirements for AEM components
  • Collaborate cross-functionally to establish scalable tagging specifications and implement best practices for analytics.
  • Set-up reports to effectively monitor performance, trends, key metrics for global/regional stake holders.
  • Engage with BMC Product Managers to understand business requirements.
  • Conceptualize and tailor analytics solutions to enhance the functionality of internal applications like the Intranet and Digital Asset Management systems.
  • Create and disseminate technical specifications to external vendors for the purpose of implementing an effective digital data layer.
  • Organize and lead discussions during user group sessions to explore new tracking enhancements.
  • Chair bi-weekly product group meetings, engaging with a diverse set of global and regional stakeholders.
  • Support the onboarding process for new BMC applications.

Skills and attributes for success

  • Manage the integration of external marketing and analytics tools using the Adobe platform, including Demandbase, D&B, OneTrust, AdobeIO, and CrownPeak.
  • Coordinate API integration efforts with the technical team through the Adobe IO platform.
  • Gather and document requirements for implementing marketing tags and pixels, in collaboration with key global and regional stakeholders.
  • Conduct ad-hoc analyses to identify gaps in pixel tracking across EY.com, suggesting improvements as necessary.
  • Facilitate the onboarding of new tags and pixels for the BMC, liaising with the Global Content Operations team as needed.
  • Support queries and provide expertise related to Adobe Analytics and Customer Journey Analytics within the Adobe Experience Platform.


To qualify for the role, you must have

  • Proven track record of product management or leadership experience in analytics.
  • Proficiency in Adobe Analytics, Adobe Launch, and the Adobe Experience Manager platform.
  • Experience with APIs and integrating various platforms and marketing tools.
  • Ability to guide and influence cross-functional teams and vendors.
  • Strong analytical skills, with a passion for leveraging data to drive business outcomes.
  • Excellent communication abilities, capable of articulating complex technical concepts to both technical and non-technical audiences.
  • Bachelor’s or Master’s degree in Analytics, Marketing, Business, Computer Science, or a related field.

Ideally, you’ll also have

  • Ability to think strategically/end-to-end with result-oriented mindset
  • Ability to build rapport within the firm and win the trust of the clients

Technologies and Tools

  • Adobe Analytics, OneTrust
  • Software or Marketing technology products (Social, Web, Marketing Automation etc)
  • MS Office tools (Word, Excel, IE); web/production technologies such as HTML, XML, JavaScript, and CSS

What we look for

  • Analytical mind-set and problem-solving capability.
  • Passionate about new technologies in the Digital Marketing domain
  • Enthusiastic and self-motivated, with the ability to lead projects proactively.
  • Meticulous attention to detail, with an overall passion for continual improvement.
  • Innovative and creative, with a logical and methodical approach to problem solving.
  • Credible and articulate, with excellent communication, presentation, and interpersonal skills.
  • Ability to think strategically and guide marketers of different level with the best practices and industry trends

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.



EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.