This is a hands-on as well as strategic role to lead and create best-in-class content strategy and UX writing alongside UX Design, Product, and Marketing partners
Develop messaging frameworks, content patterns, and language to best serve both brand marketing initiatives and the user experience
Ability to write clear, compelling copy for various mediums (e.g. website, email, video, ads, etc.)
Help evolve and innovate our content strategy and represent the voice and tone of the Airbnb.org brand across all products and experiences
Ability to take stories and bring them to life for hosts, guests, partners and donors
Present copy and design work to peers, executives, and other project stakeholders
Partner with critical cross-functional partners—accessibility, anti-discrimination, legal, localization—to integrate their input into the writing recommendations
Ensure quality copy production and effective communication with teammates and any outside partners
Build a network of external writers, both marketing and UX writers, that can deliver content within tight deadlines and our brand guidelines
Your Expertise:
10+ years of experience in UX writing, content design, copywriting and/or content strategy
Outstanding portfolio demonstrating best-in-class content strategy and writing
Deep understanding of marketing copywriting from both a brand and product marketing lens
Deep understanding of user experience design principles and interaction patterns
Ability to think both strategically and operate tactically, concept through execution
Ability to translate consumer insights, data, and strategy to creative writing solutions
Experience developing messaging frameworks, content guidelines, and style guides
Experience collaborating closely with Design, Product, Engineering, Marketing, and Creative teams
Exceptional communication and presentation skills—you can effectively communicate and defend writing recommendations and content decisions
Empathy for hosts, guests, and donors, and empathy for individuals on your cross-functional team
Experience working in Figma, our primary collaboration tool
Passion for Airbnb.org’s mission and purpose
A CURRENT PORTFOLIO OF WORK IS REQUIRED FOR EACH APPLICANT.