Panaya Product Marketing Manager 

Israel 

742653237

Responsibilities:

• Convert product value proposition to tangible Sales and thought leadership content.
• Produce high-quality content, including blog posts, web pages, white papers, videos, brochures, presentations, infographics.
• Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
• Go-to-Market and Product Launches: collaborate with cross-functional stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches.
• Drive market research and develop thought leadership assets.
• Collaboration with Product Management on product strategy, product road map and product go to market.
• Sales Enablement and Product Training: collaborate with Product and Pre-Sale to formulate and execute sales strategy plans to drive growth for our products.
• Invests time researching our main competitors, their messaging and marketing approach and proposing counter measures.

Required Qualifications & Skills

• 2+ years experience in product marketing, technical marketing, or digital content
• Hands-on experience in developing high-quality marketing collaterals for SaaS B2B Solutions (incl. campaigns, roll out, webinars, etc.)
• Experience in SFDC ecosystem (Influencers, Communities & AppExchange related)
• Strategic thinking – the ability to transform technology into a clear business proposition.
• Self-starter, team player, and able to work in a fast-paced environment.
• Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.
• Ability to navigate and build relationships with a global network of stakeholders, flourish in a matrix environment, and influence peers and indirect reports.
• Experience in content writing
• True native fluency in English with exemplary communication skills

Optional – Nice to Have:

• Bachelor’s degree or higher in marketing, communications, business, or another related field
• Product marketing experience in Testing Domain
• Organizational and project management experience
• A great sense of humor