Adidas SENIOR MANAGER SEO INSIGHTS 

Singapore, Singapore 

742296257

General Purpose:

Strategic Development

• Develop comprehensive Global SEO strategies tailored to align with market-specific search insights, focusing on regional needs and global business objectives.

• Leverage search data insights to predict and adapt to seasonal demand patterns across various product categories and geographic markets.

• Analyze competitor activities to identify opportunities to optimize SEO performance and prioritize high-impact strategic initiatives.

Cross-Functional Collaboration

• Collaborate with Product Data Enrichment team to ensure accurate, optimized and search-friendly product data that supports visibility in search engines.

• Partner with Buying teams to align search insights with stock planning and product availability, improving the ability to meet search demand.

• Integrate SEO with Digital Activation campaigns to create a cohesive strategy that maximizes visibility, drives organic traffic and aligns with campaign objectives.

Trend Monitoring and Reporting

• Monitor emerging search trends and evolving user behaviors to identify opportunities for traffic growth and business expansion, ensuring the organization stays ahead of industry changes.

• Conduct analysis of search demand and keyword trends, providing actionable insights to regional SEO teams and business units.

• Design and implement standardized dashboards and reporting frameworks to streamline the delivery of SEO insights, ensuring access to actionable data for informed decision-making across regions and departments.

Key Relationships

• Regional SEO Teams

• Product Data Enrichment

• Digital Activation

• Buying & Planning Teams

• Digital Visual Merchandising

• Analytics

• Business Units

• Product Teams

Requirements, Education & Professional Experience:

• Bachelor’s degree in Business, Marketing or a related field.

• 8+ years of experience in SEO, with a strong background implementing SEO strategies within an eCommerce environment.

• Proven ability to work efficiently in a cross-functional organization, developing influential and collaborative relationships with stakeholders.

• Very good project management skills, with a proven ability to lead projects from conception to execution and deliver measurable results.

• Fluent in English, both verbally and written.

Soft Skills:

• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels.

• Strong leadership abilities, with a proven track record of guiding teams toward shared goals and fostering collaboration.

• Creative and energetic team player, driven by a passion for driving traffic growth and achieving impactful results.

Hard Skills:

• Advanced proficiency in analytics platforms (e.g., Adobe Analytics, Google Search Console).

• Extensive experience with SEO tools, including keyword tracking, keyword research, domain analysis, crawl and log analysis.

• Strong organizational and prioritization skills, with the ability to execute effectively in dynamic environments.