JPMorgan Marketing Personalization-Optimization Manager-Executive Director 

United States, Ohio, Columbus 

738874708

As a Marketing Personalization and Optimization Manager on the Performance Marketing Channel Strategy & Optimization team, you will be responsible for prioritizing, coordinating and delivering on the key deliverables and milestones to enable our target state vision for owned channel optimization via the Personalization & Insights (P & I) platform. You will partner closely with the Personalization & Insights Product and Modeling teams as well as with the lines of business (LOBs) to guide the requirements and core experiments. You will partner with leaders across the firm, including your Marketing Audience General Manager counterpart, to create initiatives and roadmaps across data, personalization, optimization, execution and Martech that guides the realization of the firm’s future state marketing vision of being customer obsessed.

Job Responsibilities:

• Partner across Personalization & Insights Product, Data & Analytics, and Lines of Business to expand and refine the testing and experimentation roadmap, guide prioritization decisions to accelerate path to optimization target state and clearly communicate strategy, test scope, plans, and outcomes to Lines of Business to ensure alignment and support
• Collaborate across the CMO teams to understand represent their respective business requirements and consult on resource allocation to accelerate initiatives aligned with target state
• Continue to lead consensus among the leadership team in defining optimization variables in Personalization & Insights product and ensure the model hierarchy architecture is configurable to allow for a re-prioritization of these factors.
• Identify and address gaps between agreed-upon optimization variables, existing models, and data products within Finance & Product
• Identify gaps in data availability, timing and access needed to build, run and test models used in Personalization & Insights product and across Marketing
• Develop an interconnected strategy between audience targeting and omni-channel optimization, accounting for segmentation and journey-based strategies
• Evaluate and reach consensus on time horizons utilized for performance metrics and measurement of value and customer relevance (Time in App, etc.) metrics across Lines of Business
• Increase the granularity of economic evaluations, such as multi vs. single product, the value of engagement messages over time and how economics correlate with customer relevance scores
• Coordinate roadmaps to achieve the phased approach of constrained optimization, including establishing recurring routines for reviewing and validating key inputs into the optimization function (economic variables, product codes, etc.)
• Partner with the Owned Media Channel Director to expand the governance framework for Owned Digital Channels Optimization, ensuring clear and effective decision-making and identifying roles and responsibilities across Consumer and Community Banking Marketing
• Identify use cases for the expanded application of the Personalization & Insights platform across email, push, and other non-digital channels

Required qualifications, capabilities and skills:

• 10+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
• Proven experience driving marketing/digital/data transformation and change management in large matrixed organization(s)
• Proven ability and experience developing comprehensive transformation vision and strategic plan, and then executing to deliver results
• Proven people leader with demonstrated ability to promote strong team culture, set clear goals, delegate and efficiently organize resources and work streams
• Ability to build relationships and use influence effectively
• Engage Legal, Compliance, and Fair Lending for assessment of strategy
• Develop, own, and maintain the marketing business case for Personalization & Insights, ensuring the economic value of key capabilities delivered
• Flexibility to work effectively with stakeholders and colleagues at all levels, and be recognized as a team player while advocating for and championing consistent and seamless user experiences across all assets and channels
• A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
• Proven executive-level written and verbal communications skills and presence with proficiency in Microsoft Excel, PowerPoint, Visio
• Bachelor’s degree from an accredited institution

Preferred qualifications, capabilities and skills:

• MBA or advanced degree preferred
• Consulting or financial services industry experience desired
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines

**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition