Lead and deliver channel-specific assortment plans for multi wholesale accounts, ensuring alignment with seasonal strategies, sell-in targets, and segmentation guidelines. Translate BU-led direction into tailored, channel-relevant assortments that support both brand positioning and commercial performance.
Key Responsibilities:
channel/account-specific assortment plans across footwear, apparel, and accessories, based on market RA, segmentation guidelines, and channel positioning.
Drive category and product differentiation across key wholesale partners.
Ensure alignment between BU seasonal direction and each account’s unique business model and consumer profile.
Support segmentation logic and SMU (Special Make-Up) strategies in collaboration with sales and BU teams.
Deliverassortment plandecks and assortment packages in line with GTM milestones.
Partner with Sales to gather account feedback and apply insights into iterative assortment development.
Ensure all assortments reflect regionalization needs and are supported withbrand communicationinputs.
Manage performance tracking through take rate, compliance, and sell-through KPIs per account.
Participate in pre-line, trademeeting, and commercial meetings to represent the multi-account AP voice.
Monitor competitive landscape (including pricing/positioning) at channel and store format level.
Provide Brand and BU teams with regular insight reports on channel sell-out and assortment effectiveness.
Support sell-out recovery and overstock mitigation strategies in-season.
KPI’s:
Efficiency of assortment width vs. productivity
Category NS, Net Margin, Growth
Sell-in/Sell-out/Sell-thru
Compliance & take ratio target achievement for assortments