PNC Content Marketing Specialist Linga 

United States, Florida, Naples 

723292432

This position requires creativity, initiative, and the ability to work collaboratively with other team members to ensure content is compelling, consistent, and optimized for both search engines and audience engagement.Key Responsibilities:
Content Creation: Write, edit, and proofread high-quality content across various platforms, including blog posts, articles, whitepapers, case studies, eBooks, social media updates, email newsletters, website, webinars, and video scripts.
Editorial Oversight: Ensure all content is consistent in terms of style, quality, and tone of voice, optimized for search and UX including online, social media, email, mobile, video, and print.
Brand Voice: Ensure content aligns with the brand’s voice, tone, and style guidelines.Content Calendar Management: Develop and manage a calendar that aligns with all marketing activities
Performance Monitoring: Track and analyze content performance, engagement, and conversions metrics, providing insights and recommendations for improvement.
Continuous Improvement: Stay updated on industry trends, best practices, and emerging content formats to improve the quality and effectiveness of content.
Job Description

• Under direct supervision, assists in the coordination of basic marketing program execution.
• Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.
• Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-OrientedRoles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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