Citi Group Advertising Technology Strategist C13 VP 

United States, District of Columbia, Washington 

722018786

Key responsibilities:

• Develop and execute Citi’s future-proof platform capabilities strategy by identifying best-in-class platforms for media management activities included, but not limited to, buying, optimization, and measurement
• Support the strategy and growth of the programmatic roadmap that outlines test and learn opportunities within: Brand Safety, DSP Strategy, SSP Strategy, Dynamic Creative Optimization (DCO), and Identity based activation
• Manage programmatic vendor relationships to grow strategic partnerships through regular partner brainstorming and feedback opportunities that put Citi at the forefront of defining the programmatic landscape
• Provide analytical support across deep programmatic metrics including but not limited to: supply path optimization, attention data, sustainability metrics, and media quality metrics.
• Oversee agency programmatic strategy and operations
• Manage and optimize Citi’s programmatic playbook across DSP and supply setup including investment focus for PG, PMP, and Open exchange buying
• Show an understanding of clean room capabilities and partner with MarTech and Data Management teams in defining Citi’s approach to clean rooms and consolidation within existing measurement technology
• Determine AdTech contracting process for transparency, control, and preferred rates
• Communicate with Citi legal teams to receive approval of new and emerging technology utilization
• Be able to simplify programmatic technology and vernacular across multiple groups within Citi to educate on the digital ecosystem
• Responsible for supporting storytelling and the ad tech vision to multiple levels of leadership across various organizations with ability to pivot communication strategies based off audience.

Qualifications

• 6-10 years of proven experience within programmatic media, whether client side, publisher side or agency side
• Expertise in AdTech and MarTech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• 6+ years of hands-on programmatic media buying experience
• Proven experience managing brand safety data and ability to demonstrate role of brand safety in media buying practices
• Technical aptitude with demonstrated knowledge around data flows, tagging, implementation, and platform interactions
• Ability to articulate a post-cookie vision for media and the steps advertisers must take to prepare with proven examples of milestones already reached
• Strong analytical skillset comfortable working with large sets of data
• Must be able to analyze large sets of data and pull out detailed information that support the goals of the Citi AdTech vision.
• Expert storyteller. Must be able to take complicated and technical components of the stack and break it down into a digestible narrative and sell-through ideas to multiple levels of leadership
• Experience working with legal on contract negotiation process for AdTech platforms
• Must be process oriented and organized
• Delivery of high-quality work in a fast paced and dynamic environment
• Effective team player with proven ability to manage multiple projects simultaneously
• Excellent attention to detail, organization skills and strong presentation skills
• Financial services experience a plus
• Experience with financial services legal and compliance process a plus
• Experience in successfully influencing others and navigating complex and highly-matrixed organizations
• Bachelor’s degree. Advanced degree preferred

Anticipated Posting Close Date:

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