MSD Business Insights Senior Specialist 

Hungary 

721634387

Job Description

Description of the Role

Responsibilities

• Analyze consumer behavior, market trends, and competitive landscape to develop actionable insights that inform commercial strategies.
• Collaborate with marketing, sales, and product development teams to understand business objectives and provide data-driven recommendations.
• Utilize various analytics tools to extract, transform, and analyze multi-aspect data sets, generating meaningful insights and visualizations for reporting.
• Clearly interpret trends and insights for stakeholders at various levels within the organization.
• Identify customer segmentation opportunities and work with marketing teams to personalize campaigns and optimize customer journeys.
• Conduct in-depth analysis of digital marketing campaigns, including website traffic, conversion rates, and social media engagement.
• Track, measure, and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.
• Stay updated on industry trends and best practices in analytics to drive innovation and competitive advantage.
• Prepare comprehensive reports and presentations summarizing key findings and recommendations for stakeholders.
• Support forecasts and analytical solutions using strategic and statistical techniques.
• Explore opportunities to create efficiencies in reporting tasks and collaborate with enterprise resources to standardize and automate processes.

Qualifications and Skills

• Bachelor’s degree in business, mathematics, statistics, or a related field.
• Strong team player with excellent networking skills and a focus on execution excellence.
• Experience leading cross-functional strategic analytical projects and driving data literacy within the organization.
• Proven project management and execution experience, with the ability to simplify complex situations.
• Critical thinker with innovative mindset and excellent qualitative and quantitative data analysis skills.
• Proven ability to drive change and foster a data-driven culture.
• Intellectual curiosity and a commitment to staying updated on industry trends.
• Understanding of various marketing techniques.
• Proficiency in Hungarian and English.

Technical Background

• Hands-on experience in report development.
• High level of Excel proficiency is essential.
• Basic understanding of database technologies and data structures is required.
• Familiarity with agile project management concepts and experience collaborating with agile teams.
• Experience writing data query scripts in SQL and automation scripts in VBA.
• Practice in designing dashboards using tools like Qlik or Microsoft Power BI.
• Knowledge of CRM processes and digital analytics tools (e.g., Looker Studio, Google Analytics, social media analytics).

Current Contingent Workers apply

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.