EY Assistant Director-MarTech Lead - Channels Campaigns Analytics 

India, Karnataka, Bengaluru 

719472631

About the Role

You will act as the bridge between— enabling smarter marketing through automation, insights, and seamless orchestration across owned, paid, and earned media.

MarTech Strategy & Stack Management

• Own the overall MarTech architecture — CRM, automation, analytics, and campaign management platforms (e.g., Adobe, Salesforce, Marketo, Hootsuite, HubSpot, or equivalent).
• Assess, integrate, and optimize tools that support content personalization, audience segmentation, and performance measurement.
• Collaborate with IT and global marketing teams to ensure systems are compliant, secure, and aligned with EY’s global standards.
• Identify opportunities to automate workflows, improve campaign efficiency, and enhance data-driven decision-making.

Channel & Campaign Management

• Lead the execution and optimization of multi-channel campaigns (email, web, social, paid media, and internal channels).
• Establish campaign workflows, tagging systems, and audience segmentation models for precision targeting.
• Partner with content, design, and comms teams to ensure campaign messaging aligns with brand strategy and business priorities.
• Monitor campaign performance and guide teams to improve engagement, conversion, and reach.

Data, Analytics & Insights

• Define KPIs and dashboards to measure campaign and channel performance — including engagement, pipeline influence, and ROI.
• Lead marketing analytics and reporting, translating data into actionable insights and recommendations.
• Establish measurement frameworks that align with organizational goals (brand health, audience growth, digital footprint, sentiment).
• Partner with data analysts and global stakeholders to consolidate reporting and share best practices.

Governance & Optimization

• Create standardized campaign processes and templates to drive consistency, scalability, and compliance.
• Manage data hygiene, tagging, and taxonomy to enable accurate reporting and attribution.
• Champion the use of data and technology in campaign planning and creative execution.

Collaboration & Leadership

• Partner with regional and global BMC teams to align technology roadmaps and performance measurement frameworks.
• Work closely with content, design, and brand strategy teams to ensure channel insights shape creative development.
• Mentor junior team members and build MarTech capability across the function.

Skills and Attributes for Success

• Strong understanding of marketing automation, CRM systems, and digital analytics platforms .
• Proven experience in campaign management , audience segmentation , and data-driven marketing .
• Ability to connect insights with strategy — turning metrics into meaningful recommendations.
• Excellent stakeholder management and communication skills.
• Analytical mindset with a strong eye for optimization and continuous improvement.
• Comfortable navigating complex, matrixed global organizations.

To Qualify for the Role, You Must Have

• 8–12 years of experience in MarTech, digital marketing, or performance marketing leadership .
• Hands-on experience with marketing automation and analytics tools (Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Google Analytics, Power BI, etc.).
• Experience in campaign orchestration across multiple digital channels .
• Strong understanding of data management, tagging, and tracking frameworks .
• Bachelor’s degree in Marketing, Technology, Data Analytics, or related field (MBA preferred).